A close shave for the World Cup

Tesco's Gillette Razor Stand crop

This World Cup season Wilmot Budgen have been busy working on football themed creative theatre.

The brief to design a football stand for Gillette came through from Communisis and WB’s designer Rob Brightwell kicked off with the white prototype football stand to display special edition razors. N-Fuze design agency then applied the artwork to finish off the stand. Wilmot Budgen also produced ladder racks and other accompanying POS, all currently on display in Tesco.