Letting the Colour Shine Through.
We recently enhanced our reputation as providers of prestigious point of sale by creating a campaign for Communisis and Procter and Gamble on rainbow mirri board for a new product launch for their Wella brand. Working closely with Wella’s in house design team, we printed visually stunning images onto this new substrate using a five colour litho UV varnish.
This development formed the focal point of the Wella brand’s recent Illumina product launch. This is a premium brand which introduces the spectacle of light into the Wella range of professional hair colouring products, offering 70% more light protection, superior hair protection and up to 100% grey/white coverage with sheer result.
This demanding project allowed us to harmonise the product’s light and colour message with the point of sale, creating something, colourful, vibrant and units with a real wow factor! There was also a range of different products that became part of the brief and each of these had their own series of challenges.
Wilmot Budgen thrives on these types of projects since it truly demonstrates our capabilities in converting our client’s product display dreams into commercial reality using our well established systems and processes.
For product or sales enquiries, please contact:
Stuart Rimmer or Nick Taylor
020 8763 4040