Making a Stand for and against the Force!
Next week sees the release of the latest Star Wars blockbuster movie and the creative Jedi here at Wilmot- Budgen have joined forces with Communisis to create a stand for Max Factor’s professional make up range.
The unit was designed by Max Factor International and Communisis adapted the unit for the UK market for Proctor and Gamble who tasked Wilmot -Budgen to create a structural design for the launch of the Make Glamour Happen campaign. The stand was made from a cardboard construction with five colour prints to silver mirri sides.
Through an exploration of both the light side and dark side of professional make up, Max Factor’s campaign uses the force within to create Hollywood style volume lashes.
The artwork was provided through design agency N-Fuze and the overall project was signed off by Disney who are ultimately ‘the force behind the Force’!