Max-Factor -The Global Launch.
The Challenge – To create a range of eye catching point of sale for the Global launch of Max Factor’s new mascara: Clump Defy
The lash shaped shelves for the floor stand units brought the first challenge. How to create the delicate aesthetics indicated in the brief, without compromising on structural integrity? We had no reason to worry as once again our experienced structural designers tested a variety of materials and techniques to find the perfect material for the job.
However the challenges did not stop at the studio. The shipment of FSDU’s, hotspots, show cards, wobblers, cubes and totem banners all across Europe with their associated languages also required our logistical expertise.
Dave Fisher, the account manager in charge of the smooth running of the project, synchronized our comprehensive on site services to effortlessly complete all stages of design, production and assembly ready for delivery ahead of schedule.