Meeting the challenge of a cardboard cafe.
Extending design capabilities beyond Point of Sale.
At the recent Marketing Week Live show at Olympia, the retail cafe area displayed point of sale and display merchandise produced by Wilmot-Budgen. For over 40 years we have been providing prestigious point of sale for some of the world’s leading brands and retailers. This show enabled us to further demonstrate our versatility by creating our own display stands and units for the show, as well as showcasing past work for clients such as L’Oreal, McDonalds and Coca-Cola to name but a few.
The café project combined the creative talents of the structural and graphic design departments and presented some interesting challenges, one of which was the attachment of a 46” TV, weighing approximately 10 kg, onto the side of the display stand.
The production process was complex and, like all design projects, started with a CAD drawing. From this a cardboard mock up was made, reviewed and modified as required. The stand was then sent to production where the unit was transferred to laser die and constructed into a structural unit. The artwork was then combined and digitally printed onto the box board.
The main central stand was an exception to the above process as it went straight to laser die due to the size and cut away sections needed to house the TV and laptop.
Our design manager James Parmenter commented “This project called on all our core expertise, but on a much larger scale. By designing the units in a modular way, this made transportation easier and enabled construction in the exhibition hall to take place in a structured and co-ordinated way”
We work with some of the most demanding global retailers and brands; for this project, however, we became our own ‘most demanding client’, testing our commitment to quality and creativity to the full.
For product or sales enquiries, please contact:
Stuart Rimmer or Nick Taylor
020 8763 4040