A Design Brief made a reality by WB!
Stacking those gift boxes high to make a Christmas Tree!
Thursday, November 16, 2017

Christmas is our favourite time of year, not only do we get to eat mince pies and drink mulled wine, but we get to work on some really special projects like this one for Baccarat - world famous craftsman producing stunning cut crystal.

This luxurious brand wanted to showcase their Christmas range, and where better than the epitome of luxury itself… Harrods. Having worked on the project before, with A Sprinkle of Deco and Art Ltd, we were delighted to help bring their ideas to life in-store once again.

This beautiful Christmas box display was designed to draw customer’s eyes within the store and over towards the Baccarat display. This stack of differently sized, but perfectly matched boxes, with branded ribbon really make an impression and certainly help draw attention to the brand.

They wanted some special product display podiums that really ‘reflect’ the high quality of the items on display. We took this brief literally and covered the podiums in an incredible mirroring gold vinyl (or mirri-vinyl) – this material gives the festive sparkle.

Following along the same theme, we created a unique centre piece by applying the same metallic gold vinyl to the underside of 10mm toughened glass with polished edges to give the table a unique and eye catching central runner. The mirrored effect provided the perfect base for the beautiful products on display catching the light in the glass, with the additional benefit of being interchangeable when it comes to a refresh.

Lastly we used a printed vinyl to provide the perfect backdrop to the display, tying everything together. This vinyl is also completely removable meaning they have a simple and interchangeable solution for the next update of their in-store display.