Complex kitting for Canon.
Retail store packs produced, fulfilled and dispatched in-house
Monday, June 4, 2018

If you’ve visited us at Wilmot Budgen, you’ll know that alongside our state-of-the-art equipment we have a great team of people working to ensure that every job, not only meets our exacting standards, but reaches it’s destination on time.

The projects that really demonstrate this teamwork in action are the complex POS kits required by brands to be displayed within their retail partner network. These kits are usually made up of lots of different POS elements including anything from leaflets to dispensers; product tags to tent cards, just like the latest summer Canon summer cashback promotion.

Individual packs are often sent direct to store filled with their own unique requirements. So for example if you have a high street store that requires co-branded leaflets, will take wobblers but will not display posters they will receive a very different pack to the independent store requiring posters, generic leaflets, and stickers.

While this may sound like a bit of a headache, it’s all part and parcel of what we do everyday and we’ll happily take all the planning, costing and admin away from you once we know what you need. We use the basic information (how many stores and the POS requirements of each kind) and work up a detailed quote to include handling everything from this point to final delivery.

If any cardboard engineering work is required then we work with the appointed agency to ensure that all cutters are understood and artwork matches up correctly, supplying stock mock-ups prior to print. Plus we can always make suggestions based on the promotion or season to help bring your display to life on the shelves.

After proofing, we start production to create the various items of POS which could include long run leaflets (with or without plate changes), dispensers, tickets, shelf strips, wobblers, tent cards, stickers, product tags, decorative items etc. Always understanding the importance of brand, each item is colour calibrated for the perfect match.

Structural cardboard pieces, such as leaflet holders or tent cards, are made up by our finishing team who then pack everything into boxes, bags or mailers as per the exact pack-list specified by our account team.  Each store is handled separately to ensure no cross-contamination of POS.

Finally a unique label is added to the front of each pack and ready for final dispatch, either to central warehousing for larger stores or to individual addresses via Royal Mail.

All this is managed from a single spreadsheet provided by our client – it really is as simple as that. So if you are thinking of running a POS campaign across your network, but could do without the headache just give us a call!