Producing the WOW factor!
Dramatic display for industry press launch
Monday, May 21, 2018

We love a challenge, particularly when it comes from a new client when we have been recommended by another great brand.

Drink WOW tasked us with a large format digital project, which required a super-quick turnaround in time for a press launch. We needed to produce a 3m wide 3D construction of their eye-catching logo along with three extra large freestanding bottles each 2m tall to be placed around the room.

To get things moving, our structural design team produced mini white stock mock-ups of both the logo and the bottles to ensure everything would come together as expected. This is not only an essential part of the process from our side, but helps to assure our clients that they are going to be pleased with the results and avoid any anxious unveiling, which is especially helpful on short notice projects.

After a few minor tweaks we were into production, using artwork supplied, within just four days of receiving the initial enquiry.

The colours needed to really pop, so the units were digitally printed direct onto a combination of display board and corrugated EB-flute for additional strength and support.

Each piece was CAD cut using our precision cut technology and assembled in-house by our structural team who were on hand to ensure everything came together with mm accuracy.

Everything was delivered well in advance of the important press-launch and we had some great feedback from a very happy client.