When we were approached by Communisis to create a Christmas display for Jack Daniel's and cause front of store disruption in Asda we were, as always, more than happy to oblige.
We submitted around half a dozen concepts for consideration, each needing to catch the customer's attention; showcase the product with a seasonal tie-in; and fit within one pallet space. The chosen design answered the brief in every respect.
We combined a striking Christmas Tree and motif design with the classic Jack Daniel's barrel to showcase stock, along with a large surface display area to maximise product placement.
Our design team followed the classic colour combination of black and white with a wood-effect to fit neatly within the brand palette and give the display a classy edge against the usual wave of red and green.
The overall effect is striking in it's simplicity giving the product the space to shine resulting in the perfect front-of-house display.
We handled every aspect of production from initial concept design, artwork and digital print through to dispatching all 72 fully assembled units packed down into one pallet ready for store display, creating some very happy customers.