Nostalgia was a huge trend in 2017 and is making no signs of disappearing in the New Year. In times of uncertainty, we want to be reminded of simpler times and bringing retro classics back into contemporary marketing campaigns is a way to heighten brand awareness, drive traffic and promote products and services in a fun and innovative way.
Whether you are looking to run a promotion using a discount or other incentive, or are just looking to educate your customers using an eye catching mechanism that is sure to sink in - retro marketing really works!
These classic items tend to use the original mechanisms like this classic pull and reveal produced for Gordon’s Gin.
The pull and reveal can take on many forms and we have all sorts of these great mailers – retro and modern – which add interest to a piece and really appeal to the recipient. We can produce and finish every type of retro classic using traditional production methods– whereas string and metal eyelets may now be mostly replaced with plastic, there is still a place for these fixings.
With the recent push to cut down on use of plastics, we may even see a shift back to some of these more traditional materials.
Everything from wizzers to bookmarks; collectors cards to games – take a look back over some of your childhood favourites and let’s see what we can do! The only limit is your imagination…